When people are shopping for a new product or service they want to make the best choice. They are likely thinking: Read More

In a previous post I talked about asking questions as a way to stimulate ideas. Questions open your mind to possibilities. One question in particular, when asked over and over again, can dramatically improve your company's long-term profitability. That question is: Read More

Many business owners don’t know what they are “really” selling. Once you understand what your customers are “actually” buying, you have a much better chance of selling them. Read More