Starbucks current branding, marketing and advertising seems to focus on a “return to our roots” effort. They are refocusing on what has made them such a huge success in the world. Using this as an example, we can identify some keys to marketing success in today’s marketplace. This video focuses on the experience of Starbucks. At Starbuck's website select, “Discover Our Heritage” then, “In The Beginning”. As you watch this video, pull yourself away from the company itself and focus your attention on ... Read More

Creating unique, relevant and memorable marketing experiences attract new customers, reawaken the interest of existing customers and generate additional demand for products and services. Read More

When people are shopping for a new product or service they want to make the best choice. They are likely thinking: Read More

In a previous post I talked about asking questions as a way to stimulate ideas. Questions open your mind to possibilities. One question in particular, when asked over and over again, can dramatically improve your company's long-term profitability. That question is: Read More

Many business owners don’t know what they are “really” selling. Once you understand what your customers are “actually” buying, you have a much better chance of selling them. Read More